So you’ve worked hard and dedicated a lot of effort to get your small business blog rolling. Now it’s time to take it to the next level. Make sure you are getting the optimum payback for your time and money by creating the right content to attract both interested visitors and search engine seekers.
1. Write short posts — People don’t want (nor do they have time) to read a book. Keep your posts around 200 to 400 words. If you have a post that may run longer, turn it into a series. Chunk it up. That does a couple of things. It engages your reader so they want to come back for more and creates more content for your site. It also gives the search engine spiders more food so readers can find you better.
2. Search keywords before writing your post — Once you have your topic in mind, use a keyword tool to see what people are searching for on that topic. There are four free ones I know of: Good Keywords (desktop tool), the digital point keyword suggestion tool , the overture keyword suggestion tool, and the free version of WordTracker. Once you’ve found your keywords, use them in your title and sprinkled throughout your post.
3. Link back to other posts using keywords — If you are writing on a topic that you’ve written about before, reference that post. But don’t reference it by hyperlinking words like “as I told you before” or “in this post.” When you hyperlink, use your keyword anchors. If you were referencing a post on business planning tips, you would hyperlink “business planning tips.”
4. Limit the use of “I” — People don’t care about “I” they care about “you.” Write to them with WIIFM in mind. Just like if you were sitting across the table from them offering advice about what they should do. They are looking to us as experts to provide them expert advice. Talking about I, I, I is a major turn off.
5. Read other business bloggers in your niche— When possible cross reference (via link) what other bloggers are talking about. It will help you and help them too. And it gives you some real opportunities to highlight and leverage the expertise of each other.
6. Talk about your blog other places — If you post to discussion groups or forums and can use a sig file or reference one of your posts in the topic at hand, do it. It will establish a link from that site and bring long term traffic to your business blog.
So there you have it. Six tips to improve your small business blog today. Do you have a tip you’d like to share? Leave me a comment.