Last week, I posted about the value of attending trade shows for product sourcing and more. How do you make the most from a trade show? Here are some tips based on trade shows I’ve attended in the past.
Comfortable shoes – This might seem obvious, but wear comfortable shoes. Forget about fashion! At a trade show, you’ll be on your feet a lot and you’ll be doing a lot of walking around. I learned the hard way the first time I attended one, that shoes must be comfortable walking shoes.
Bring Bags – You’ll be collecting a lot of handouts and samples, so make sure you have something to carry them all in. Some trade shows provide plastic bags, but don’t count on it. Plastic or cloth shopping bags will do just fine.
Have a Plan – At most trade shows, you’ll won’t be able to see everything. Most of us are too busy to spend days and days at the show . If that applies to you, then having a plan will help you make the most of what time you can spend. Make sure you get a schedule and directory of exhibitors ahead of time and plan the ones you want to visit. Prioritize them in order of importance and visit the most important ones first. If there’s time left over, then you can wander.
Cash & Carry – There is usually one day that is “Cash & Carry” day, generally near the end of the trade show run. If you’re into making bargain deals, this is the day for you. Merchants on Cash & Carry day are willing to wheel and deal because they don’t want to carry their merchandise out of the show if they can help it. Oh, they don’t take credit cards or checks – cash only. I personally don’t like to buy this way, but I know that some people love to scout bargains. You can usually find out which day is Cash & Carry day by talking to the trade show promoters.
Do you have any tips to add? Feel free to comment!