Easter dresses — or Easter outfits as Mother and I sometimes called them — are one of my fondest childhood memories. Mother and I started early, looking for the perfect dress (that my family could afford). Usually, once we found it, the dress would go into layaway and make its break just in time for Easter Sunday. I have memories of driving my best friend Phyllis crazy by repeatedly describing to her the dress that could not yet be seen because it was in “keepaway,” the term my friend Kate used to describe layaway.
Since venerable retailers including J. C. Penney and Wal Mart have discontinued layaway, I suppose little girls get their Easter dresses early these days, when their parents put yet another charge on their VISA or MasterCard.
Growing up a small Missouri town, I had but a few places to shop for my Easter dress. That memory got me to wondering about the online selection of Easter dresses available today.
Interestingly, even though I’m sure Easter dresses must be available at Wal Mart, they were not obvious on the Web site. J. C. Penney, on its site, was advertising an Easter dress sale, but it took too many clicks to get to the merchandise.
When I typed “Easter Clothes” into my search engine, several specialty stores came up, and two in particular stood out, not only for their selection of dresses but also for the presentation of these frocks on their Web sites.
The Easter dresses that pop up on the Strasburg Children site are so beautiful (and expensive) as to surely make parents overspend their Easter budget. Heck, I am all grown up and have long since stopped buying Easter dresses, but I longed for a granddaughter when I clicked on dress after dress at this site. The photos are of high quality, the models warm the heart and the site is easy to navigate. Strasburg Children gets an A+.
The second site, Pink Princess, fails by using only a few models to show off its dresses, but it succeeds fabulously with its selection and prices of dresses. Pink Princess also made me long for a little girl to buy for, and it, too, was simple to navigate.