Now that you have a website, it’s time to start maximizing its ability to bring you new business. There are probably thousands (if not millions) of web pages that will come up in any search you think your potential customers might use. How do you get positioned on the first page of search results? It’s part art, part science.
Terri Lonier at Working Solo has some suggestions for Maximizing Your Website Rankings. Check out her post for details on these four important steps:
- Choose (and use) effective key words
- Pay attention to the pages
- Create strong metadata
- Link appropriately
If these terms are daunting, you may want to seek out a Search Engine Optimization (SEO) specialist. Some caveats on choosing someone to help you with SEO are at Google’s SEO page.