Have you ever been shopping around on the internet for a product and landed on an online store you couldn’t get away from fast enough?
There are a lot of factors that cause shoppers to stay or flee. Your objective is to keep those shoppers around long enough to get them to complete the buy process. Your best bet for making that happen is to have a trustworthy online store.
You don’t have the advantage of a recognizable brand that can help take you over that hump, but there are several things you can do to help increase the trust factor.
- Include contact information – The internet allows anyone, anywhere to have a presence. Your shoppers want to know who and where you are and if it’s a place they trust. Display your physical location, contact phone and an email address or contact form. Make sure your email address is related to your domain. Don’t use a “free” email address like yahoo, hotmail or gmail.
- Be reachable – Your customers are skeptical whether you are really “real.” Show them you are by including online help, a toll free number and contact form for issues or questions. Make sure there is a person at the other end of those services. Don’t just place them on your site for show as they will work against you.
- Show them your logos – To increase the trust factor, display well known logos that your company has an association with. Things like verisign, credit card companies, paypal and yahoo store are what you should be including.
Remember you have a few short seconds to convince a customer to stay at your online store. Make those seconds count for you by making your store trustworthy. Once you’ve overcome the trust hurdle, you’ll have more success with the tactics you use to promote your online store.
Do you have other suggestions for making an online store trustworthy? Leave me a comment.