If you sell products on eBay, Etsy, Amazon, your own website or whatever, as your home based business, do you struggle with product descriptions? Get Elastic has a great article about Romancing Your Product Descriptions Features. It’s a great read and can help you determine whether your product descriptions are buzzworthy or “yawnworthy”. More important, there are tips on changing a yawnworthy description.
Writing a good product description is a lot like other kinds of online marketing. You need to answer the question (for the customer): What’s in it for me? More specifically, you need to address why they should buy the product and what difference the product will make to them.
If you have any customer reviews (preferably good), you can enhance your product descriptions by quoting all or part of the review in the description. Make sure it’s a real verifiable review and don’t fake one!
Stay away from the dry typical description. Put unique text in your description and make it fun – or even funny! It’s techniques like these that will make your home business products sell rather than fizzle online!