If you want to keep your company in the news one of the best ways to do it is to keep abreast of journalist queries and look up the editorial calendars of target publications. Espescially for SMBs to mid-size businesses there are tons of online and offline publications looking for good content.
Another tip for garnering news stories or coverage is to register with Dan Janal’s outstanding PRleads.com – it’s a great service for only $99 a month and well worth every penny. Dan helps you build a great profile and PRleads then sends out queries to you on a regular basis from journalists and freelancers tackling topics and stories. Respond to those and see how quick your name can be in lights!