You wouldn’t know to look at my office that I’m trying to cut down on “paper”. I seem to have accumulated a lot of it in a relatively short time. So unclutterer‘s post titled “ROO” got my attention. The premise here is that your ROO (Return on Organization) means just as much to your bottom line as your ROI (Return on Investment).
The post cites Steven Strauss’ USA Today article on the subject:
Look, we all know that main two pain points for
most small businesses are not enough time and not enough money. This is
even more true in light of the current economic environment. But what
if I told you there was a simple, affordable way to get more of both?
After all, as we all know, time is money.
I have been doing some work with Office Depot
recently in order to help small business owners understand how, with
just a few smart changes, they can increase their R.O.O., and how that
can have a significant impact on the bottom line. In fact, it is
estimated that increased R.O.O. can yield up to an extra two hours of
productive time a week and up to an additional 6% of revenue.
How? Well, think about it. It costs five times
more to create a new customer than it does to keep a current one. The
whole idea is that with some extra time you can take better care of
your best customers. No, 20 minutes a day may not seem like much, but
what if you used those 20 minutes a day to their maximum effectiveness?
You could check in with customers, make some sales calls, send out some
“checking-in” e-mails … that sort of thing.
Makes sense to me. Now I need to figure out what “smart changes” I need to make. Clearly, it involves breaking old habits. What old habits have you broken to improve your ROO?
Hat tip to @KathySierra (on Twitter).