Guy says that a mantra is critical for anyone starting a project or company. He quotes this beautiful definition of a mantra from the American Heritage Dictionary:
“A sacred verbal formula repeated in prayer, meditation, or incantation, such as an invocation of a god, a magic spell, or a syllable or portion of scripture containing mystical potentialities.”
A mantra is a few words that express the essential work of the project or company. Guy offered these and other examples in Art of the Start:
Authentic athletic performance (Nike)
fun family entertainment (Disney)
Rewarding everyday moments (Starbucks)
A mantra is a very useful management tool. I invite you to create a mantra for this day/week/month/year.
I’ve been thinking about a mantra for my business. I am a management and leadership writer, speaker/trainer, and consultant. Here are a few potential mantras. I would love to get your thoughts on the one you like best. Thanks so much!
Results through better management
Focus + action = results
People at their best
If you would like “see” Guy Kawasaki give his Art of the Start speech live and online, you can register here.