Lowe’s issued a press release about a week ago with the headline, “Healthier Home, Happier You.” The release mentions products available at Lowe’s that will make a home healthier. These products also are green.
What’s my point: That to sell green in your store, it might be a good idea to tell your customers what the product can do for them, rather than appealing to their social consciousness about buying environmentally friendly products.
Studies show that most people want to buy products that protect the planet, but those studies also show that price often wins out over conscience.
But the higher cost might well be justified if a customer understands that the product might make their home, their family, their car, their pet, healthier.
Good marketing, I think.