I’m fortunate to be invited to speak at various events and conferences so get to travel to interesting places. Yesterday I found paradise in my own backyard – about 90 minutes east of where I live there is an amazing resort called Alderbrook. In a time where we are about to break a record for consecutive days of rain in the Northwest, it is a pleasure to be around such beautiful scenery and stay in such a wonderful resort. Alderbrook is located on Hood Canal, with breathtaking views of the Olympic Peninsula.
Oh, and I took a Washington State Ferry to get here – another nice treat!
This brings up word of mouth advertising – there really is no substitute for a positive first-hand experience. The accomodations I’m in make me wonder if I am in a special guest room or a standard one – very high ceilings, deluxe amenities, and a bathtub the size of a small lake – I am sure to tell everyone about my stay (gee, i guess I’m doing that now) – but it was the first customer experience I’ve had recently where I said, “wow” when I got to my room.
Immediately I want to bring my husband here, and I hope someone I know will book a wedding or other event at Alderbrook so I can find more reasons to return.
Do your products or your services make customers say, “Wow”? If you are in a commodity-driven business, what is your differentiator? How can you make someone stop in their tracks and notice the service you are offering? This makes for a great discussion among your business associates – try to come up with a list of five or six things that set you apart. I am going to do the same. Post your thoughts as comments – I’ll post my differentiators tomorrow. But that is just a start – it is one thing for us to think we know what sets us apart – it is quite another to poll our customers and clients. That is step two.