Last Spring when the economy was drooping, I wrote Maintaining Sales Momentum in a Recession — or Whatever This Is, which appeared in my consulting group’s May newsletter. What I advised then is even more relevant now. It applies to all types of businesses, not just my technology clients, so I do not mean this to be self-promoting. Here are the key points:
- Narrow your target markets
- Rethink pricing
- Fine tune messaging
- Engage customers [in ongoing conversations]
- Focus on existing customers
I made multiple suggestions under each of these points. To get the entire picture, read the article in full here.
Afterthought: Maybe it wasn’t quite a recession then, but can there be any doubt now?