Lumps in Gravy, bad. . .lumps in your mail, good!
A simple way to make your mailing stand out is to give is some dimension. That’s a fancy way for saying put something in it. Or put it in a box or bag or some other odd shaped delivery vehicle. Sometimes, letters and postcards are just too darn easy to let slide towards the trash can, but a package, now that gets attention.
If you know how much a new client will bring in, you can gauge just how much you can spend to attract them. In many cases, the $4-5 expense of a lumpy mail campaign could be well worth it.