Most companies have robust programs for successfully retaining customers, but even the best laid plans can’t retain them all. Even if you hold onto 70 percent of customers per year, the 30 percent lost to attrition represents a potentially critical decrease in future revenue. What can you do to stem the loss?
Moderated by BtoB’s editor, Ellis Booker, and sponsored by Abacus, this webcast will discuss the importance of loyalty marketing and provide you with actionable tools you can use to improve customer retention and lifetime value. This webcast will help you:
* Understand the importance of your customer database
* Obtain useful data from your customers both online and offline
* Analyze data to create more effective and relevant offers
* Implement winning direct marketing campaigns
And this webcast doesn’t cost a thing! It happens on Wednesday, September 6 at 2pm Eastern, so get yourself registered today at B to B.