So many businesses look for the “next big thing” for marketing their web site when what they should really be doing is starting with the fundamentals. If you have the time, you don’t have to spend a fortune to market your web site. Based on an article I recently had published by Yahoo, here are some tips to do just that:
- Market offline, as well as online – promote your web site address wherever you publish your phone number.
- Announce your site – Site announcement services like Eric Ward’s URLWire can be a great way to get noticed.
- Market with a blog – A blog can be used for many things ranging from archived newsletters to documenting frequently asked customer questions. Improve your customer service and search engine rankings with a blog.
- Optimize content and links – Use keywords in your web page titles, in the body copy and in the links between pages. Make it easier for search engines and people to understand what your site is about.
- Keep your content fresh – Adding new content shows site visitors and search engines that your site is worth linking to and revisiting.
- Bonus tip: Web analytics software to track the results – Monitoring your web site results and making improvements can lead to a substantial competitive edge over your competition.
For experienced online marketers, these are no-brainers. But with nearly 50% of small businesses without web sites, there’s a tremendous opportunity to get traction with the basics before you move on to more advanced marketing techniques like social media optimization.