For years I’ve written and spoke of the dangers in loving your prodcut or service. It’s one of the most dangerous things you can do in sales. You defend everything about it and ride your affection past shifts in markets and changes in customer use.
You love what you sell so much, the only thing you can do is talk endlessly about it – speed, feeds, features, and functionality. None of which a customer wants to buy.
For your own sales success, it is imperative to realize from the bottom of your heart that your offering is simply a tool.
Stop talking about it or you’ll love it to death.