A study just out ranks LG highest in customer satisfaction amongst washing machine manufacturers. Samsung ranks highest amongst clothes dryer manufacturers.
Now, the study by J.D. Power and Associates, probably interest you only if you sell washers and dryers. But the following findings may shed some light on factors that are important to consumers:
Laundry appliance owners say capacity and price are the two most important considerations in selecting a washer or a dryer. (Translation: What can this item do for me and how much is it going to set me back?)
Owners say that they experience very few problems with their laundry appliances. Only 9 percent of washing machine owners and 6 percent of dryer owners say they experienced a problem. (Translation: Big ticket items had better work, long-term.)
One in four laundry appliance owners (26 percent for washers and 23 percent for dryers) say they purchased an extended warranty or supplemental service agreement. (Translation: Some shoppers like these; it’s best to make them available. Second translation: People hate to have to pay to have machines fixed.)
Interestingly, the study shows that while effective cleaning or drying is the most important driver of overall satisfaction, energy efficiency also is critical to the majority of consumers. The percentage of consumers who purchased high-efficiency washing machines increased to 60 percent this year, up from 53 percent last year. Two-thirds of respondents say that their new laundry appliance is Energy Star certified.
No word on missing socks.
This 2008 Laundry Appliances Study is based on responses from more than 3,300 consumers who bought clothes washers and more than 3,600 who bought dryers from a retail store, their new-home builder or received one, perhaps, as a gift.