OK, what’s new in franchising? It’s the question of the day—maybe even of the decade given how much the business climate has changed, and how much just another version of another version may not be the compelling reason you’re looking for to push the franchising button.
But you don’t have to clone another Dolly The Sheep and then somehow figure out how to franchise it—you need only to look to a product you probably already know and love, and then find out who has built the better mousetrap that will capture the customers eyes, palate, and wallet.
Here’s where we’re going: there are great franchise concepts out there, and soft economy or not, many are succeeding wildly by taking market share from competitors who simply may be “yesterday’s news”. Anyone remember Montgomery Wards—or
Consider Extreme Pizza and hear it from CEO and Founder Todd Parent on The Franchise Show. Founded in 1994, Extreme Pizza boasts 41 locations nationwide, and is expanding. Franchise concepts with a mission and a cult-like following have always had the “mo”– Krispy Creme (in it’s day) and Pinkberry (a West Coaster) are good examples.
From culinary roots established as a student in Paris, Todd Parent brought his love for crepes and extreme sports into a “Whiteout”* of restaurant and franchising success with Extreme Pizza, and it is an example of the innovation and execution that propels a concept into the forefront of today’s franchising marketplace.
Stockbrokers often use the phrase “past performance is no indication of future success”. Nowhere is this more true than in today’s fast-moving business environment, where buying yesterday’s performance is rarely a guarantee of tomorrow’s success. So let’s look at what’s new; maybe even what’s . . . extreme.
In your hunt for the right franchise, just as for the right location, let’s get it right–right from the beginning!
PS: KC and PG are pizzas! (*so is Whiteout)
Listen to Todd Parent, Founder and CEO of Extreme Pizza, on The Franchise Show hosted by Jeff every Friday at 3 pm PDT and 24/7 in the Archives.