A lot of people believe that coming up with ideas means sitting there and pulling them out of one’s brain. In fact, you need to find opportunities to create for. Being creative simply means looking at things in a different way. But to truly be successfully, you need to listen to the market. If it tells you there’s a need, fill it. Creating for the marketplace gives you an incredible head start on the inventing process; if you develop a solution for problems or needs that exist, you already know there is a market for your product.
There are a number of ways to do this. Read the newspaper to search for trends. Go to tradeshows and ask questions about hot industry developments. Read trade magazines. Develop ideas through observation. Journey down to a local store and ask the employees what consumers in the store ask about most frequently. Conduct a survey in a field you’re interested in. This is how many large companies gather information about what new products to create.
These are all easy to do. Also consider refreshing an industry that’s tired and old. I did this with the guitar pick industry; I was able to capitalize on a large market simply by change the typical guitar pick’s shape. The concept was simple, but it was exciting.
Look for opportunities, and then apply those creative juices.
Stephen Key is a successful award-winning inventor who has licensed
over 20 products in the past 30 years. Along with business partner
Andrew Krauss, Stephen runs inventRight,
a company dedicated to educating inventors about selling their ideas
and the skills needed to succeed. You can listen to the weekly radio show on inventing. Get In The News, list your invention to have media outlets find you for news stories.