Someone once told a business audience, “If you like to talk, speak in the community, and if you prefer to write, become a good writer” when the topic of promoting your business came up. I’ve never forgotten that, since most people can develop one of these skills over the other, and a special few can do both.
Anyone who reads my blog might agree with me that writing is not my strong suit. I love to speak! Tomorrow I am speaking at a local community college networking event. I’m excited to be there for several reasons:
1. I further build my brand by offering value to attendees
2. I connect with business owners and learn what their needs are, rather than just sitting at my desk or meeting a specific prospect.
3. Over time I’ve learned a thing or two about turning a speaking engagement into a great activity that leads to new business.
This can be one of the best ways to become identified as an expert in your field, and a leader in your local community – even if your market is virtual or International. Keep open minded on this because while the local Chamber of Commerce may not be your exact “perfect fit” prospect, you can gain a lot by helping them and making a local name for yourself.
One other point – there are some amazing local resources right under your nose – many locals are not aware of.