Being able to view an archived video is great. But nothing beats the experience of viewing something live.
Maybe you have offices in Seattle, Washington and staff in an
Atlanta, Georgia office. Sure you could send the Atlanta staff a DVD of
the annual sales meeting, but if you can’t fly them in, why not let
them participate live.
Taking digital photos is relatively easy. Posting them online is not so difficult either. Photo sharing sites such as Flickr make it very easy to do.
One thing that is relatively new, but could be important for smaller
businesses is live streaming video. Larger businesses often have the
money and technical resources to publish their stock holder meetings,
management speeches and other happenings live, over the Internet. But
for smaller businesses, they’ve often not even considered it.
Guess what? It’s not that hard for any business (or individual) to
broadcast live video online either. It only takes a decent camera,
computer and video streaming service. You can do it yourself at no
cost. Of course the quality and professionalism of the broadcast will
Raj Jaswa, CEO of a new live streaming service Dynno says that In
the business world, we are finding live, makes sense when the social
interaction requires answers to questions like “how” and
personalization and customization questions. In addition, Dynno
claims to be easy to use, better quality and more economical than its
more expensive competing live streaming services.
To test the waters of live streaming video, get a smart techie to do
live streaming video for your, with no cost for a live streaming video
service. Use a free one like ustream.com and your own video camera and computer.
If you find your remote audience likes it, you can opt to use a
better quality service (with no advertising) and a professional company
who can provide possibly more advanced features than a free service can.
Streaming video is not as “cheap” as posting a video on YouTube or
Facebook. But if you compare the costs of flying in 100 or 500 persons,
it’s a lot cheaper.
Expect to pay from from a few hundred to a few thousand dollars per
month, depending on the length of your streaming video and how many
people are viewing it. Dyyno Business Channel is $100/month for 10
channels with up to 100 concurrent viewers, in any combination.
For your next sales meeting, instead of leaving out 200 customers
who cannot attend, as they are hundreds of miles (or more) away from
the meeting venue, consider the return on investment to stream the video, live, to those who cannot attend and let them be a part of the video, while saving travel costs.