Just before Christmas last year, a friend e-mailed me a link to a YouTube video of a men’s a cappella group singing “Twelve Days of Christmas.” It was really, really not like any other version you’ve ever heard, and it was really, really wonderful.
Now, Internet Retailer reports that the popularity of the YouTube performance netted a gargantuan sales increase for a little store — the only store — that had in stock 30 copies of a DVD by the group.
“By the time the company fulfilled all orders, it had sold 5,300 copies of the DVD — not much by most Internet retailing standards,” writes Internet Retailer, “but huge for the company that employs only two full-time people.”
In related news, I ran across an item today in Wendy Piersall’s Inspired Business Growth blog about Twitter, a social networking services that uses instant messaging. Piersall notes the mentions of businesses — including retailers Target, Zappos and Starbucks — amongst the Twitter conversations.
The point: Social networking cannot and should not be ignored today. If you are too busy or uninterested to invest your time in it, then maybe one of your employees would be interested in having the official job of monitoring social networking services to see just what tidbit might increase your sales.