A few weeks ago I was honored to have lunch with Edith Yeung, the Executive Producer of BizTechDay (San Francisco, 22 – 23 October 2009 – aka the Davos of Entrepreneurship, the TED of Cool Businesses).
I’m speaking with her this Thursday, September 17th at a special New York City event, which is a precursor to BizTechDay next month.
Edith is a master of networking and one of the most well connected
people I know. I truly believe in six degrees of separation (that we
all are no more than 6 connections away from someone else) but in
Edith’s case, she’s like 3 degrees of separation from someone else.
One of the tools Edith uses to stay connected is LinkedIn. She’s shared some of her insight in this article.
LinkedIn has over 45 million members in over 200 countries and
territories around the world. Executives from all Fortune 500 companies
are LinkedIn members. LinkedIn is simply a professional networking tool
that you can’t ignore.
Today I do not want to point out the obvious like adding a picture,
participating in groups or requesting recommendations from former
colleagues. Everyone knows that…I think. =)
I want to share with you some advanced Linkedin strategies, learning
from some ‘pro’ users like Reid Hoffman (Founder of Linkedin) or Guy
Kawasaki (the guy who wrote 10 Ways to Use Linkedin)
Here come the 7 Highly Effective Habits for Professional Linkedin Users:
1) Pick a Custom URL for your Public Profile –
Select a custom URL on Linkedin prolife. This will increase your
searchability on Google. Some smart entrepreneurs sometimes even
replace their personal custom URL with their company URL. To learn
more, check out Linkedin FAQ.
A good example: Christine Comaford (she included her book title!)
2) Craft a Robust ‘30-Second Elevator Pitch’ Summary Statement
– Take some time and craft a robust summary of yourself. This is
basically your 30-second elevator pitch in writing. What do you want
people to know about you? Why would they want to continue scrolling
further to find out more?
Some good examples: Guy Kawasaki
Gary Swart (one of our speakers this year!)
3) Customize Websites Text – Instead of using the standard description of ‘My Website’ or ‘My Company’ which no one really cares about….
Think about a creative short text that will encourage your viewer to
click. Just select the ‘Other’ option after you click ‘Edit’. Think
‘Sales Tips’ or ‘First Chapter of My Book’.
A good example: Edith Yeung
4) Make Frequent Status Update – Every time you
change your status text, your updates will appear on the Linkedin Email
Messages to your friends. Sometimes I would put ‘Looking for Volunteer’
or ‘Looking for Speaker’ and my friends will send me a message and
recommend leads to me immediately! Check out what BizTechDay is currently looking for.
5) Custom Linkedin Request – Anyone know the #1
rule for connecting with people? The answer is…. follow up! Just
because you had a great conversation at an event, doesn’t mean this
person would remember you for the rest of their life…unless you follow
up and remind them who you are. Instead of using the standard template
‘I’d like to add you to my professional network on LinkedIn’, modify it
to include information about where & when you met or the topics you
discussed. Remind this person why they should connect with you again.
6) Custom Introduction Email – When you want your connection to introduce you to another person, think from his or her point of view. Think about:
- Why would this person want to know you?
- How would he or she benefit from connecting to you?
- Do you just want to sell something or do you really have something of value to offer?
- How can you make the connector look good?
Be thoughtful and craft a message that will truly benefit this new
connection. Be good to the connector so he or she actually would be
happy to forward on your introduction request.
7) Create Linkedin Events – This is a new discovery of mine. Linkedin Events allow
you to publicize and invite your business connection to attend events.
BizTechDay likes Linkedin Events as it again provides a custom URL.
Check out BizTechDay on Linkedin.
I hope you enjoy these tips of 7 Habits of Highly Effective Linkedin Users.
To learn more about working with Linkedin, come to BizTechDay and attend ‘How to Create a Strong Business Brand on Google, Yelp, Linkedin & Facebook’ session.