Most readers here know that I’m a big believer in LinkedIn. I enjoy lots of different social media tools, online research tools, marketing tools, but I’ve probably done more articles on LinkedIn as a single topic.
If you don’t have time for in-person networking or marketing yourself, at least, with LinkedIn (and also with Facebook, Twitter, Myspace [especially if you’re an artist or musician]), you can keep your profile out there in the market. Will the market beat a path to your door? Unlikely. But my LinkedIn profile shows up pretty highly in any search you do for TJ McCue. There are other TJs out there, for sure. So it is important that I’ve had my profile for many years and that others have hyper-linked to it, referenced it, read it.
At least two clients have hired me because of my LinkedIn recommendations. Even though I’ve had great *referral* letters from previous employers or project managers, no one has ever told me they contracted my services because of those letters. Why? Because there’s a person’s face and name and reputation and profile attached to it now. Pretty compelling, I think.
The point of this post is that when I read a useful article on LinkedIn I like to share it. This one is by Maisha Walker who blogs for Inc. magazine wrote it and I’m really eager to read her next piece. I’ll probably blog about that one, too, because she’s going to share real world strategies that people are using today, in this economy, of how they use LinkedIn successfully. Oh, here is the LinkedIn Tips post at The Internet Strategist.
Of course, if you Google her name, guess what shows up in the number one spot?
TJ McCue is the strategic content guy at Q4 Sales whose newest project is a qualified pay-per-lead generation program. He is founder of the Sales Rescue Team.