I receive invitations to connect on LinkedIn from a variety of people. Some are workshop participants; others are long lost acquaintances and co-workers, wanting to re-connect. Some are total strangers. LinkedIn makes it fairly simple to network with others; however, many people overlook or do not realize the impact of the cover note.
The way a LinkedIn note is written increases the likelihood of your getting a desired response, including:
- accepted invitations;
- responses to notes you sent to people you don’t know;
- people you know being willing to make connections for you.
LinkedIn makes networking more efficient but please remember: connecting is about relationships and in that realm, you cannot create digital trust. Trust must be earned and taking time to write a custom note can help you establish trust with someone new, or sustain and grow it with those you know.
Some people do not agree with me on this. If you find yourself in that group, consider this:
1) Per LinkedIn, the odds of receiving a response increase significantly when you write a personalized message.
2) In many cases, it takes as little as 60 seconds or less to write one!
3) Whether building or sustaining a relationship, consideration is important. A personalized note says, “I thought enough about you to take time and create a note that matches and respects our relationship.”
4) It is a memory jogger. I make presentations and often do not get to meet people personally. I have received many LinkedIn invitations from audience members who chose to use default text. I had to think hard to remember if the person was someone I knew long ago, or someone I have never met. This means more time on my end and having to decide how or if to respond.
Next time, I will show you how easy it is to write personalized messages that are 100% customized as well as notes that combine stock text with your own words!