Saved Search is a real gem on LinkedIn that few people know
An explanation of how I’ve used it will provide the
how-you-can-use-it tutorial, of sorts.
Go to the Search bar of LinkedIn. To the left is a drop down
box, but it defaults to People. You can also search groups, jobs, answers, but
those don’t work with Saved Search. To the right is Advanced Search, click
Then, put in the various criteria for a type of person you
are looking for, or to be blunt: That you are trying to sell to. You might be
selling a product, a service, or you as a job candidate, but either way, you’re
looking to find people with this search tool.
You can search LinkedIn by industry, by groups you belong
to, by keyword and a few others, too. Once you get the search modified, tweaked
to where you want, beside the search results title it says Save This Search. It
then asks you how you want to receive them – by email or not.
To get back to your saved searches (which is not intuitive
from every screen, but only in a few of them) is Saved Searches. Click that and
it will prompt you to save the current search.
The point of this post is – you can now save that search and
have LinkedIn send you an email any time there’s an update that matches your
search criteria. As a free user, you can
save up to three. It climbs slightly for each professional membership category.
But you can change the search as often as you like.
I really love this Saved Search functionality because it
lets me prospect and scout without having to go into a manual search each week.
Think of it as a mini-Google Alert, for just LinkedIn people or types that you’re
looking for. Give it a try and let me know what you think.
TJ McCue is founder of the Sales Rescue Team and a content
guy at Q4 Sales. He writes
about online marketing, small business, and entrepreneurship. He welcomes your
comments here or by email or with a Twitter