Identifying linking opportunities is always a challenge for experienced search engine marketers and novices alike. Increasing the number of incoming links from related web sites to your company web site can have a significant impact on your search engine rankings.
Many of the most experienced search engine optimization firms have developed their own proprietary tools to help automate optimization tasks. Fortunately, there are several freely available tools that I can share here to help make uncovering linking opportunities a little easier.
Marketleap Link Popularity Tool – This tool checks incoming links from 7 search engines and allows you to compare your site to 3 competing web sites. Basically, find out who’s linking to your higher ranking competition and try to get links from the same sources. You can also view link popularity trends over time. This data comes from your previous uses of the Marketleap tool and is not a complete history.
For an excellent general resource on Link Building, visit the Incoming Links and Development Guide. This site offers a directory of industry specific directories as well as a guide to link building.
Link analysis tools can help you analyze your competition’s linking relationships and uncover many new linking opportunities for your own site.
Be sure not to focus entirely on links from directories and “resources” pages on other web sites. Links from authoritative web sites in an editorial context are the most valuable.
Examples of good incoming link sources:
* Press releases
* Case studies
* White papers
* Testimonials you’ve given for other products
* Job postings
* Internet Explorer Bookmarks
* Bookmark archiving web sites
Competitive intelligence through link analysis can give you an advantage with search engine visibility over competitors that are not using it. Watch for trends and use the information to work smart with your own link building campaign.