I was conversing with a real estate blogger friend of mine the other day. We were discussing the ins and outs of business blogging and the growth in the use of blogs by realtors. One thing he pointed out is that he doesn’t consider himself a blogger. Furthermore, he stated that it’s likely other realtors feel the same. They’re realtors who use blogs as a marketing medium. That’s about it, he said.
That got me to thinking. As a small businessperson who uses blogs, do you share his mindset? If so, let me state emphatically nothing could be further from the truth! The minute you wrote your first blog post, like it or not you entered the blogosphere and became a blogger. You may not consider yourself one, but readers of your blog do, so you might as well admit it and shoulder the responsibility.
Blogging is a craft which takes time to learn. Here are some tips to help you on your way:
It’s a very personal means of expression, and some people are uncomfortable with sharing in a first-person, conversational, informal sort of way, especially when they don’t know whose on the other end of the line. My advice, be yourself. Communicate via your blog in much the same way you would via email with a close friend. You’ll be amazed at how quickly people will connect with you.
Learn the Language
How do you spot a new blogger in a crowd? When referring to a writing a post, they use the term “blog” instead. The blogosphere has a language all its own. Here are some basic terms to help you along.
- Blog – The term is both a noun and a verb. When used as a noun it refers to the site itself. In verb form, it’s what you do. (“I’m going to go blog now.”)
- Post – That’s a blog entry, what you write when you blog.
- Blogger – That’s you. Be proud of the title and wear it well!
- Blogosphere – The comos of all blogs. The blog universe.
- Permalink – The permanent link or URL associated with an individual blog post.
Join the Conversation
Get involved in the blogosphere. Read other blogs. Leave relevant comments on other’s blogs. Comment on what other bloggers are saying and link to their post via the permalink.
For a more detailed discussion of how to learn to blog, visit my post Four Essentials to Successful Blogging. Several comments were left that were just as useful as what I wrote, and better.