Dane Carlson writes this wonderful blog post in which he uses a battleship (large business) to rowboat (small business) analogy. He says: ‘Though we were small, our business could stop, and change course or strategy faster than our hulking battleship-like competitors could convene a meeting.’
Consider the relatively small task of making a change on a website. Let’s say for example, we wanted to add 6 products and make give them “Home Page Special” status because they’re new and ‘hot’. Upload the photos and thumbnails, write some nice descriptions, assign the price, and activate the product pages. It may take a home-based business person an hour or two to do this. Now what about a large company with a corporate website? Consider the layers of managerial and departmental approvals that this seemingly minor change would have to go though. And let’s not forget the meetings! A change like this could easily take weeks to implement.
So if you’re a home-based business or planning a home-based business don’t get discouraged by having to compete with larger companies. Draw strength and confidence from the rowboat-like maneuverability of a home-based business.