Once you put the customer in the room (LINK) and you analyze your numbers inside and out (LINK) and completely understand the unit economics (LINK) you can really start building a great business model whose pieces all fit together
Netflix Churn rate & # of months and cust. acq. costs (SAC – subscriber acq. costs)
Intuit upgrade rate
how much can spend in marketing and still make money
Valuation per customer is a key metric for how Wall St views a public companies value so you may as well start building this value in upfront to your own model.
Comcast about $3500 per customer
Amazon about $1000 per customer