Let’s face it. In your small business you have to be able to leverage all of your resources to win at the success game. That means not doing everything yourself and having awareness of those around you so can attract the right people and things to your business.
- When you have strong enough relationships that people take action on your behalf proactively, rather than just responding reactively, that’s leverage.
- Any time you interact in a public forum rather than one-on-one, that’s leverage.
- You can also leverage your writing by repurposing it for other venues. What you write in a discussion forum, use as as a discussion starter in another one, then post it to your blog, include it in your newsletter, and expand it into an article.
I couldn’t agree more and have been leveraging my business activities for quite some time. What about you? How do you leverage your networking or other business activities to get the most out of them? Leave me a comment.
P.S. If you want to ramp up your online networking quickly, Scott is the featured speaker at an online webinar on Thursday August 3, 2006. He’ll discuss 10 Simple Steps to Radically Improve Your Business Network Online. It will set you back $79.95, but knowing Scott, it will be well worth your money and time.