by Reid Carr
“With many companies still cost-conscious about marketing, the Web presents a perfect opportunity for marketers to maximize the power of events and quantify returns. The interactive and direct nature of the Web can help marketers to better foster, manage, qualify and follow up on interested leads from trade shows and seminars. ”
– You see the power of events leveraged all over the Internet. A good example is Ryze, a web community that encourages business networking through the use of events. Think of ways you can use events to drive business. Even the local farmer uses hayrides to drive pumpkin salse so why can’t you? -ed.