Most eBay listings have a dynamic nature which makes them difficult for search engines like Google to index. But did you know that eBay actually works to get your listings indexed by Google? AuctionBytes has a recent article called Matt Ackley Talks about eBay Exposure on Google which discusses this in more detail. One thing interesting to note is that eBay uses the Google Base API for sending its listings.
I have known that eBay listings are indexed in Google for quite some time. A few years ago, I stumbled across this fact while listing a set of specialty mugs. I did notice that the more I repeated the listing, the more strength it seemed to gain with Google’s index. Eventually it ended up on the first page for its name. Although one thing I also noticed – at least at the time – was that store listing did not appear on Google even though the same mug was listed in our eBay store.
How can you use this to your advantage? If there is something relating to your business that you can sell on eBay, it should be obvious. Use the eBay listing to promote your business (making sure to stay within eBay’s rules). If the item you are selling is niche enough, it should make it into Google’s index and you can leverage the influence and weight of eBay for your listing. How do you find niche products to list on eBay? Check out the OneSource Product Directory for starters. Do you have any tips to add about leveraging eBay listings in Google?