It’s Thursday. The games are about to begin.
With the finale of American Idol and Dancing with the Stars completed we only have to compete with Gordon Ramsey and Hell’s Kitchen, Has America got talent, and a few other unrealistic realty shows. Yes, people have begun to frequent restaurants once again. The Stanly Cup Finals even cut to a short series in hopes of helping us deal with competition from the airwaves.
According to yearly tracking this should be a better than average weekend. Graduation is winding down so the party circuit is sputtering to an end and school is out in many regions of the country.
It’s now time to get your staff geared up and ready for the rush. You know it will happen. One day nothing – just an empty dining room, the next day – wall to wall people asking how long the wait is for a patio table.
If you do not brief your staff on the upcoming event the surprise they will experience could be detrimental to superb service. Of course you have a few waiters on the floor who are still a slightly inexperienced. That’s why it is important to constantly coach and guide them. Pre shift meetings are essential to your financial success and your customer service at this stage of the season.
Don’t think just because a waiter has worked the dining room down the street they have the experience it takes to work your room. Every restaurant is different. Service, although we would like to think it is all the same, differs as much as the customers we attract.
So, with the weekend upon us take a moment out of your day to talk to the staff at the pre-shift meeting, give them the rah-rah pep talk, have your chef develop a few different from normal weekend specials, make sure your bar is stocked, and that everyone has a clean uniform and pressed aprons.
This is the beginning of summer weekend. If you capture your guests this weekend you could establish a large loyal following by the time August arrives.