“When thoughts of a seemingly impossible quota get you twitchy with anxiety, focus instead on the rewards to be reaped by overcoming a challenge.
The great Duke Ellington once said, ‘I don’t need time. What I need is a deadline.’ In sales, we think of deadlines as quotas, targets, or goals — and while many reps think they are the last things they need, the unvarnished truth is that the challenge and pressure of reaching them can bestow immense benefits on those who achieve them. No matter how much we may detest the pressure, deadlines are our friends”
– Deadlines can be your friend as long as you set realistic deadlines. Otherwise, watch out! -ed.