Drop the name George Orwell and the discussion veers to Big Brother and 1984. What his best-known work obscures is Orwell’s influence on the craft of writing: he was a master of the convincing argument and his writing holds many lessons for business writing.Consider his Six Rules of Clear English from “Politics and the English Language:”
1. Never use a metaphor, simile, or other figure of speech, which you are used to seeing in print.
2. Never use a long word where a short one will do.
3. If it is possible to cut a word out, always cut it out.
4. Never use the passive where you can use the active.
5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
6. Break any of these rules sooner than say anything outright barbarous.