Learning from Failure: “Overlooking Distribution
Can Cripple a Company”
By MICHAEL SELZ
Vertigo Development Group Inc. seemed set to grow to dizzying heights.
“The start-up had developed tools and technology for making interactive, multimedia CD-ROMs and had made deals with well-known corporations to supply it with content. In 1993, it began introducing products that help pick investments, prepare for college-entrance exams and manage a career.”
– The fatal mistake this company made was ignoring the changing times and planning for them rather then reacting to them. A sad mistake for what, otherwise, sounded like a vital company. -ed.