By PAULETTE THOMAS
“Question: I’ve been designing and producing custom invitations and announcements in small quantities for several years and want to take my business up a few notches. Are there guidelines for determining how much to invest in promotions? My product is limited to what I can produce, so I don’t want to attract more business than I can handle.
— Mary, Edmonds, Wash.”
– Good basics for the small entrepreneur. The key to small promotions is creativity. Again, you always have the out of raising your prices if to much business comes your way. -ed.