I’ve mentioned this before and will do so again.. I don’t know of anyone who doesn’t like specialty grocer Trader Joe’s. TDs has seen 10x growth in profits in the past decade. They have friendly, helpful employees who make a higher wage than many cashier positions offer here in the U.S. TJs is 1/6 the size of a grocery store and they have narrow product focus. Yet people seem to accept them and love them for what they do – not what they don’t have.
Everyone I know feels they get a great value and good experience when shopping at this innovator and rebel of a chain. The good will that is out there due to so many “wow’ed” customers helps leverage is growth.
If you are lucky enough to have a Trader Joe’s near you, think about the lessons in selling they have for us all:
Know your value proposition…. cater to those who fit your target market
Offer great customer service…. 100% satisfaction guarantee is as good as you can get!
Encourage your customers to try new things
Hire friendly people who are passionate about your brand
Offer great value for the products you provide
Provide products that are great and unique that can’t be purchased elsewhere.
Have a sense of fun and humor.. people respond well to it
How can you adopt TJs standards for your own? What is one area that you’d improve on – find it and begin there.