Leads: Thinking Outside the
Every good salesperson is tuned into the stock market and the business world, especially the sector that concerns their livelihood. If not, they won’t be around long. However, there are many salespeople who confine their thinking to the office only—once they leave for the day that’s it, check out time. And after dial, after dial, after dial all day who could blame them? They’re wiped out.
But you don’t have to do much work outside of the office to become more successful and get an edge on the competition. This could not be truer when it comes to the subject of leads. Leads. Every good salesperson is concerned about their leads. “Are these the best leads I have?” “How can I better my leads?” “How come Mary is making more deals than I am? What kind of leads is she working off?”
The leads, the best leads, are all around you every day. There’s really no escape from them, but you need to open up your way of thinking. Look around you. What are people reading on the train? What’s that logo on that kid’s shirt? What’s that company on my coffee cup holder? What’s that billboard all about?
I look at the Sunday New York Times Weddings/Celebrations section not because I’m interested in strangers getting married, but to see whom the newlyweds (and their parents) work for.
Who makes the pen you’re holding right now? Would they be a good lead? And you might want to think about not changing the station when the commercials come on. Would these companies advertising be good prospects? Better yet, what TV shows would best fit the candidates I’m looking for?
There are endless of ways of obtaining new and different leads outside of the office. You just have to open up your mind.
And the next time you’re in line at the sandwich shop, look to see if they have a “Win a Free Lunch” jar. Look inside. Do you see any business cards that might be good contacts?
I don’t recommend that you steal the jar but certainly get your pen out and jot down the names.