While many people focus much of their marketing on the Internet, there is still room for “old school” marketing tools in our marketing tool boxes. One of these is lead generation by direct mail. Direct mail seems easy. You create a list. Put together a mailer. Send it. Wait for the leads to roll in. Right!
We all know it rarely works this way (but it’s fun to dream). In the real world, direct mail can be a challenging way to generate leads. But can also be a very effective method. My friend Jim Logan has recently shared some of his secrets and strategies for making direct direct mail work better. In his newest white paper, Jim reveals exactly how he achieved a massive 75% response rate on a very simple and very inexpensive direct mail campaign.
What I like about this white paper is that Jim gives a lot of details. He talks about the planning before the campaign. He discusses why it worked in the specific market they targeted and why it would not work in other markets. Jim has also added something new to this resource. He has included questions (and their answers) from people who have inquired about this successful project.
In all, Jim has produced an incredibly valuable resource for anyone who wants to generate more leads without spending a ton of money. You can read Jim’s (free) report here.