Here´s the last installment of my interview with Edward Brown III, chief executive officer of Core Edge Image & Charisma Institute in Atlanta. Just in case you haven´t had enough of a primer this week (and last) on charisma in the workplace I´ll be revisiting the topic in the months to come. Let me know, though, if these last posts have been helpful. Are you a charismatic leader in the making?
Think about the people who´ve made a charismatic impression on your life. Was it a teacher, a coach, a colleague down the hall, a boss? Does that person still inspire you?
LGL: How does charisma help with office politics?
Brown: One of the downsides of being in situations where divisions and “throat cutting” exist is that all sides want to recruit the charismatic individual to gain control. The charismatic person has good rapport with most everyone including upper management, which all sides want to gain favor. Used effectively, charisma can be used to bridge the gap by appealing to their sense of reason in a non-threatening manner. Remember, the charismatic person has the illusion of having more power than he actually has. Consequently, although these individuals may be his peers, they treat him like a supervisor. He realizes the potency of his personal power and thus remains above the fray and commits to no one in such a scenario.
LGL: Do you need charisma to be an effective leader?
Brown: Studies suggest that you don’t need charisma to be an effective leader, but leaders who possess charisma easily influence and lead people and thus are remembered past their tenure. There are endless schools of thought on effective leadership, but very little on developing charismatic leadership. Yet, many of our most loved leaders were highly charismatic. Charismatic leaders get not only into the minds of people, but also their hearts. Significant change usually occurs when people are motivated at both levels.
Leslie´s note: Many thanks to Ed Brown for offering up his wisdom and insights. Here´s a little more information about him:
Edward Brown is Director of Research & Development for The Core Edge Image and Charisma Institute. Core Edge specializes in helping clients develop leadership, presentation and relationship skills through the philosophy of charisma. He is author of nine books, including his recently released e-book, Principles of Charismatic Leadership: The Missing Link for Leading, Speaking and Developing Relationships on the Stage of Life. You may visit Core Edge Image & Charisma Institute at www.core-edge.com or email: email@example.com