Having just returned from a shopping trip, I think my experience is worth relating. Helping me was one of the best sales associates I have encountered in quite some time. She had me wanting to buy about 10 different things, and I did buy two.
I was searching for a birthday gift, but I didn’t tell her that. I did, however, as I entered the store, inquire about the price of something in the window. That was all the cue she needed to start showing me items that I absolutely would never have noticed if she had not pointed them out.
In fact, I think it’s a good bet that I might have walked out without buying anything if not for her excellent guidance.
I selected a nightshirt with a funny photo and slogan having to do with a martini. As she was wrapping it up for me, she wisely drew my attention to a rack of toe rings. The particular one she showed me was a martini glass, complete with olive. Of course, it was the perfect complement to the shirt, so I bought it, too.
Not only that, I stayed in the store long enough to see several things that I may go back and consider for myself. She could not have been more pleasant or more helpful.
Are your customers having such experiences in your store?