Keywords help buyers find your product among
the millions of items available on eBay. So, you need to carefully choose the
words that potential customers will use to describe your product in their
searches and use them in your item title and description.
Put yourself in the prospect’s place and
brainstorm the words they would use to search for your product on eBay.
Obviously, the primary keyword would be the object itself. Other essential
* Manufacturer or brand name* Model
* Country of Origin (if indicates quality or
* Age or Year Made (especially important for
antiques and collectibles)
* Condition (new, mint condition, etc.)
* Different spellings of the item
Zero in on the best keywords to use in your
title and description by using the eBay search engine to figure out what
keyword titles work well historically. Search your own keywords and see what
comes up. Sort by completed item sales and by highest price first.
Hint: You can use your brainstormed keyword
list to create keyword advertising campaigns, a topic we’ll discuss in Chapter
P.S. Amazon.com knocked 32% off the cover price
7 Essential Steps to Successful eBay Marketing” (McGraw-Hill, 2005).
Walmart.com sells if for 36% off!