Insofar as we can assume every restaurant owner shops for the lowest prices for the best quality available, let’s not live under a cloud of smoke. Every owner has at one point or another thought about the products at Costco or Sam’s Club and how he can use them to his best financial advantage. And many of us have used them. Some frequently. Others more frequently. And, many restaurant owners tend to use the two super box store icons as regular vendors for a variety of products from meat to cookies to Asparagus to nuts. I am sure- without naming names – that some even use them as liquor and wine suppliers.
On any given Friday afternoon, any visitor looking to spend the weekend on the Monterey Peninsular can find out what specials will be on the evening’s menu at a handful of Carmel Culinary hotspots by just standing in line at the Sand City Costco and viewing the cart of many of the peninsula’s restaurant owners and chefs.
And, that happens across the country on any given weekend approaching day.
There is nothing wrong with this. In many instances a trip to Costco or Sam’s Club will increases profits by alleviating delivery minimums, and also can be more accommodating than to need to worry about back balances with one vendor or another.
The key though is to make sure you do not broadcast your Costco or other vendor choices to your customers. Every customer would like to believe – whether fact or not- that the chef and his kitchen crew hand make every item that appears on the menu. In many instances though, this is virtually impossible.
While running the Cottagewood Store -our shining catering gem on the shores of
One day we had an order for these top selling items to be added to a catering event. The women wanted 36 of them and we accommodated her needs. We also sold the bars for $.75 more than the nearest
On the day the catering event went out we didn’t check the order. We ordered the bars from
Imagine my chuckle over the weekend when I walked by the Sonoma Bagel Café in
A quick calculation proved the Sonoma Bagel Café is turning a very pretty profit on the baked goods. And, just as it is with the Lunds Lemon Bars, they deserve to make a profit. However, we should all learn that we do not want to broadcast to the public, especially in the window, where we get our products.
It’s kind of like conversations at the kitchen table. What ever is discussed there should stay there. Especially if you are buying your fresh baked cookies and croissants at Costco.