Many years ago when I was attempting to master skiing, the instructor said:
“It’s a process, not a position.”
The same is true of writing.With skiing, it’s easy to get caught up in the way you tuck your arms, where you hold the poles, how much to bend your knees, the angle of your lean. But if you free yourself to discard the textbook ways of doing these things and focus on the process (i.e., progressing down the hill), you realize that even if you get every one of those positions perfect, it won’t last for more than a second. Everything’s in motion and that includes you.
The same is true with writing. The first goal of writing is communication and beyond that to engage a particular audience (e.g., your customer or prospect). However, it’s easy to get caught up in the different positions along the way.
The most common pitfalls are grammatical:
* Am I using active verbs?
* Do I have any indefinite pronouns?
* Did I split that infinitive?
* Is my modifier dangling?
But just as with skiing, successful writing is a process. It’s not the position of the words, it’s the process of communicating your message and the best way to do that is to keep writing.