I live in Mississippi, the northern part of the state. Fortunately, we did not experience the sheer devastation that our neighbors to the south did. Nevertheless, I spent the better part of yesterday reading blogs on newspapers from the affected areas as well as from individuals who stayed in the area during the course of the storm, then blogged about it on my own site.
While I question the wisdom of someone choosing to ride out what turned out to be a storm of catastrophic consequence, it taught me a valuable lesson about blogging. That’s how quickly blogs enable you to disseminate information.
For example, while the Times Picayune newspaper (the major paper serving the New Orleans area) was able to update its website only periodically, their Breaking News blog was consistently updating late-breaking news and information, often from a very first-person perspective.
Add to that the number of individuals blogging from their homes or places of business reporting information that literally no one else would have and it becomes apparent that bloggers provided much needed information.
A recent article in Frozen Food Age magazine said, “If something goes wrong or if you have quick-breaking news, a blog can get the word (or your response) out immediately, quicker than any other form of media.”
What does that mean for your business? Quite simply that a blog can serve as an instant update mechanism for news and late-breaking information.
Think of the implications of that should your business find itself in similar straits as those in the area affected by the hurricane. Suppose, due to a natural diaster or some other fate, your business has to close its doors for a period of time. What better way to inform your customers, vendors and prospects and keep them updated.
While your main website may be relatively static or updated infrequently, a blog can serve to keep your customers and prospects current on what’s happening with your company.
Let me close with a personal note. While my immediate family was not affected by the storm, friends and relatives living closer to the epicenter did experience some property damage and loss of power, which will not be on again for several days. Please join me in prayer for each of those affected by Katrina and for those whose responsibility it is to care for the victims, both government agencies and relief organizations alike.