Juror bias against corporate America persists. Wild card jurors is something I’ve discussed before, but a recent article about Persuasion Strategies’ 2009 National Juror Survey highlights key information that can help you set your company and your case apart from the rest of the pack.
Among its findings, the Survey identifies some common themes:
1. 84% of the respondents believed corporate executives shared their values only “somewhat,” or “very little.” That number represented a 15% increase from five years ago.
2. Over one third of the respondents would choose law over personal ethics if the two conflicted with one another. Placing the law above personal ethics is a trend that has been increasing since the Enronesque scandals that marked the turn of this century.
3. The emphasis on law has also put a greater value and emphasis on regulation and an interest in having the government do more to police business.
Understanding this juror baseline allows you to develop a strategy that helps distinguish your business and your case from these commonly held perceptions.