Attention Economy. Tom Hayes calls my attention to several clutch points of how the new economy, new media, and our world are changing. The biggest one to me is what he calls “attention credits.”
All of this plays into networking in digital and physical space. We talk much about LinkedIn, Facebook, Twitter, SMS, and the always-on economy. Hayes quotes former Microsoft executive Linda Stone who says that we now live in “continuous partial attention.” We expect and are motivated by a desire to be connecting at all times. Not just connected, but connecting: In dialogue, in conversation.
The result is that we are beginning to understand and to demand value back for the time we spend, but more so for the attention we give to a brand, or a person, or an idea. “Attention,” argues Tom Hayes, “is the world’s most precious resource.”
How does this impact our ideas, as business owners and entrepreneurs, on social networking? For one, I’ve decided that I have to spend my time more wisely, spend my attention with an eye toward value. This isn’t to say I’m not willing to give, far from it. But it is to say that I need to make sure that the result for all this networking, for being willing to stay connected and be connecting, is tangible.
So I’m working on a new email newsletter, a very short one, for my subscribers of what to go do or look at in ten minutes or less per day. If you’re attention span and attention credits are running low, then I’m working on the quick hits you can take action on in a short amount of time and drive new traffic, new awareness, new customers to your blog or website and to build your community of fans. Email me for more info.
You can find more info about Tom Hayes at his online publication: Edgelings.comThis is my Amazon link to Tom’s book Jump Point.