Great blog resource today on how companies can ensure they have a bevvy of good customers to solicit from when a journalist calls and ask for some customers they can reach out to.
Now why do journalists need to talk to your customers? Because we want to make sure that we get the story’s focus from all sides and customers are a great way to do that. Put your best customer face forward as a company so to speak and then just resolve to let them speak candidly about your company. What do you have to hide? If you’re hesitating, then really think about why as more and more this world of business is transparent and you should feel fine if a journalist wants a few customers they can reach out to.
Here’s some good tips for preparing for that day. (And it will come – believe me!)